30sec Tip: Work in 60 - 90 Minute Chunks
Dan Schawbel is the leading personal branding expert for young professionals. Read full contour
People y'all know or take never met however are googl'ing you. Allow's face it, yous're even google'ing yourself! At the terminate of 2007, the Pew Internet Research Team found that 47% of people search for information about themselves online (Self-Googling), which was more than than double v years agone. Information technology'southward a pretty safety bet that per centum has climbed to over 50 or 60% by this year.
Some people might can it ego-surfing, but information technology'south actually a proficient practice to see what results come for your proper name. Your teachers, friends, family, boyfriends and girlfriends and coworkers are google'ing you either for fun or because they want to learn more about yous. Hiring managers want to see if you have a clean record in Google, which is your permanent record because every movement you lot make (yep fifty-fifty a weblog annotate) is stored in that location forever. Earlier I went on a 2d date in one case, the girl Google'ed me. If she hadn't liked what she saw, the 2nd appointment wouldn't have happened. Try doing information technology right now and come across what you become.
There is no hiding from Google!
Google keeps track of just about everything you do on the internet. It patrols and captures your online behavior, such as when you post on your blog, tweet using Twitter, join social networks, comment on other blogs, write articles for online news sources and more. Bated from the content you create and distribute over the cyberspace, other people are talking near you, which means that Google has a complete picture (almost like an autobiography) of your life. In the digital age, Google is your resume, your permanent record and a periodical of your life. Your children and children'south children will be able to notice out everything nearly you when they grow older. "Mom, look what I only plant out about Dad in Google." Your personal make can't hide from Google. In that location is one major exception to this though.
Common names
If your proper name is mutual, such as Mike Smith, and so it will be very hard to own your Google results. There are over 54 1000000 results for "Mike Smith" in Google. You won't be able to compete with the athletes and musicians on the beginning few pages. If your life goal is to rank in the top ten results, that may be doable, if you either get very famous or work extremely difficult at building content each and every solar day for your unabridged life. At the age of sixty you might observe out that Google changed their algorithm and yous'll lose all that difficult piece of work. The signal being is that yous'll have to differentiate your proper name in order to rank high. I typically recommend you apply your heart proper name or a nickname in this case. The worst case scenario is that y'all modify your name completely ;).
Celebrity names
Celebrities are very fortunate because they get mass media attention, which means traditional media sources (NY Times, ABC News) write articles about them. These sources rank extremely high in Google. We're talking Google PageRank's of eight and higher! Your blog posts nigh these celebrities will never end up on the top twenty results for their name unless you lot are Perez Hilton. If your proper name is the same equally a celebrities, yous are in big problem. Try searching for Christina Aquilera (21 million results), Britney Spears (88 million), Lil Wayne (forty million) and other major celebrities. Personally, I don't have any friends with these names, but fifty-fifty with C-level celebrities, you don't stand a take chances. If y'all are stuck with a celebrity proper noun, I suggest that you build your brand around an area of your expertise or interest and connect it to your brand name.
Unique names
While growing up, y'all might have been made fun of people of your unique name because it was "unlike." Although you were ostracized and fabricated fun of, right now you lot become to laugh at everyone else! With a distinct name, you are able to hands manipulate the results for your proper name on search engines. When you get to your high schoolhouse reunion and see your friends, you'll get the last laugh because yous can exist visible and control perceptions, while they simply cannot. When you Google your name, whether you have results that reflect your brand, you'll come across how hard it will be to rank loftier for it or not. Depending on the competition, it may take you a few days or a few months. Over time, if you work very hard, y'all'll ain the acme ten results for your name.
In my next mail service, I'll talk about what you tin can do to gain command over your Google results and let your personal brand shine through.
Featured photo credit: Adam Winger via unsplash.com
Source: https://www.lifehack.org/articles/work/30sec-tip-work-in-60-90-minute-chunks.html
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